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R&B star Ciara has secured a lucrative endorsement deal with Adidas. The singer, who is currently hard at work on her 4th studio album, joins other high-profile names including David Beckham to front the Adidas Originals 2010 global marketing campaign. As part of the deal, Ciara will serve as a spokesperson in the campaign’s TV commercials worldwide, as well as feature as a model in the print ads for the ladies line.

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1 Comment »

  1. Carmon Gata Said:

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